Pre-Order Now Open — Book Releases January 2027
You don’t rise to the level of your goals. You fall to the level of your thinking.
Outthink Yourself is the practical leadership guide for driven entrepreneurs and emerging leaders who are ready to stop reacting — and start leading with the mindset and discipline that actually moves things forward.
Order your copy
Pre-order at any retailer and claim your exclusive bonus. Every copy ordered before launch week counts toward the bestseller list.
Brandon didn’t write this book just to sell it. A portion of every sale supports the Birth of a Dream Foundation, because the leaders who rise have a responsibility to bring others with them. Your purchase does both.
What leaders like you are saying about the book…
“In Outthink Yourself, he offers practical frameworks and honest stories that help readers challenge what they assume is possible, and take greater ownership of their leadership.“
JASON JAGGARD
NYT Best Selling Author of Beyond High Performance
Founding Partner, Novus Global
“Brandon’s book highlights a life story filled with adversity, resilience, determination, and growth. The lessons learned are insightful, practical, and applicable for all of us.“
TIM TASSOPOULOS
Fmr. President & Chief Operating Officer, Chick-fil-A, Inc.
“In Outthink Yourself, Brandon blends storytelling and insights to help readers understand themselves as leaders. I recommend this book to aspiring, emerging and experienced leaders.“
JACQUELINE M. BAKER
CEO, Scarlet
What leaders like you are saying about the book…
“In Outthink Yourself, he offers practical frameworks and honest stories that help readers challenge what they assume is possible, and take greater ownership of their leadership.“
JASON JAGGARD
NYT Best Selling Author of Beyond High Performance
Founding Partner, Novus Global
“Brandon’s book highlights a life story filled with adversity, resilience, determination, and growth. The lessons learned are insightful, practical, and applicable for all of us.“
TIM TASSOPOULOS
Fmr. President & Chief Operating Officer, Chick-fil-A, Inc.
“In Outthink Yourself, Brandon blends storytelling and insights to help readers understand themselves as leaders. I recommend this book to aspiring, emerging and experienced leaders.“
JACQUELINE M. BAKER
CEO, Scarlet
Pre-order bonus
Buy the book. Claim your bonus. Share the work.
As a thank you for supporting Outthink Yourself early, Brandon is sending every pre-order reader exclusive access to practical training and tools you can use before the book ever hits shelves.
Buy the book at any retailer
STEP TWO
Claim your bonus
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STEP THREE
Share it with someone who needs it
Know a leader, entrepreneur, or someone navigating a hard season who needs this book? Tag Brandon or send it their way.
The leaders who rise don’t get there alone. If this book is for you, there’s almost certainly someone in your network who needs it too.
What’s included in your pre-order bonus
The Thinking Discipline™
An Action Journal to Outthink Yourself
The Thinking Discipline™: An Action Journal to Outthink Yourself is the core decision-making and mindset tool from the book Outthink Yourself in a practical, standalone format you can use immediately.
- Sharpen your decision-making
- Expand your perspective
- Strengthen your ability to lead—in your career, your relationships, and your life.
What’s inside
What Outthink Yourself is about
The most successful leaders aren’t the smartest people in the room. They’re the ones who have developed the discipline to think differently.
In Outthink Yourself, Brandon J. Hurst draws on his experience building and leading under real pressure — as an entrepreneur, a Chick-fil-A operator, and a student of leadership through some of the hardest chapters of his own life. What he found is that the leaders who consistently rise are not defined by their circumstances. They’re defined by the quality of their thinking when circumstances are hardest.
This book introduces the Thinking Discipline — a repeatable, trainable skill of responding intentionally, making effective decisions under pressure, and leading with clarity when clarity is hardest to find.
You’ll walk away with
- A Thinking Discipline framework you can apply the same day you read it
- Clarity on the specific thinking patterns that are costing you results and momentum
- A decision-making lens built for high-pressure, high-stakes environments
- Brandon’s real stories — the wins, losses, and lessons that came from both
- Reflective exercises that turn reading into application, not just inspiration
- A leadership mindset built for uncertainty, not just the easy seasons
This book is for
- The entrepreneur building in a space that wasn’t designed with them in mind.
- The emerging leader who has outgrown the advice they’ve been given.
- The professional navigating a pivot who knows the next chapter requires different thinking.
- The college student at the start of the road.
- The seasoned operator who needs a fresh lens on an old challenge.
Brandon J. Hurst
Entrepreneur · Investor · Chick-fil-A Owner/Operator · Author
Brandon J. Hurst is one of the highest-grossing Chick-fil-A Owner/Operators in the world, operating two Brooklyn, NY locations. A magna cum laude graduate of Alabama State University with an MBA in Finance, he is the founder of Birth of a Dream Ventures, investing in entrepreneurs advancing education, financial literacy, and generational wealth. Outthink Yourself is his first book.
Pre-order your copy today
Every copy ordered before launch week supports the book’s path to the bestseller list. If this book is for you — or for someone you know — now is the time.
Looking to place a bulk order?
If you lead a team, run an organization, or work with emerging leaders and want to put Outthink Yourself in their hands, this section is for you. Brandon wrote this book to be used, not just read. Buying copies for the people you lead is one of the most direct ways to invest in how your organization thinks, decides, and performs under pressure.
Not ready to pre-order yet?
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Brandon didn’t write this book just to sell it. A portion of every sale supports the Birth of a Dream Foundation, because the leaders who rise have a responsibility to bring others with them. Your purchase does both.
